I bet Cristiano Ronaldo loves it since winning it gave him one more international trophy then Messi (at the time)
This cycle it doesn't mean much for the US, but other years it'll be great practice for away qualifiers. For Mexico it's a chance for their fans to actually see their team play. For teams like Jamaica and Honduras it's a chance to see strong opponents at home. In Europe, we saw what it means for Greece, with their biggest football crowd since the Olympics. Denmark also sold out their game against Spain.